Virgin 1 launches Freeview channel

The large rift between Sky and Virgin showing no signs of healing, Virgin Media's gone and announced its own channel – Virgin 1.It's promising t

The large rift between Sky and Virgin showing no signs of healing, Virgin Media's gone and announced its own channel – Virgin 1.It's promising the usual variety mix of imported TV shows and home-grown programmes plus 'user generated content'.No details yet on exactly what that'll entail but we're assured it'll be chock full of 'witty, risky and passionate entertainment', the likes of which Freeview has apparently never seen – At Home With The Bransons perhaps?Unlike another certain broadcaster, Virgin 1 will be available to all on Freeview, cable and satellite, and on-demand via broadband or Virgin Media boxes.We're expecting the full line-up soon so, as they say, stay tuned for more...Essentials Virgin 1Contact: Virgin Media Related stories: Virgin licenses Bond to kill – on demand Virgin speeds up broadband, Sky "snoozes" Virgin Media launches "quadplay" comb