TV-on-demand is in demand

The days of TV scheduling are numbered. First BT Vision, then Channel 4 and Sky, now ITV and Tiscali have announced plans to serve up your favourite T

The days of TV scheduling are numbered. First BT Vision, then Channel 4 and Sky, now ITV and Tiscali have announced plans to serve up your favourite TV whenever you want it.Despite most Brits not knowing what IPTV stands for, a study by Tiscali shows that 63 per cent of adults now want to choose when they watch their favourite shows. That’ll mean no more rushing home from the pub to catch South Park (pictured).A select few lucky Londoners are participating in a trial with Tiscali as we speak, with a view to a full UK launch in the next six months. The subscription-based service will come via the digibox, offering top channels such as E4, BBC Three, MTV and Paramount Comedy. Shows from the last seven days will be available to watch at no extra cost while movie buffs will be catered for with top-notch flicks like The DaVinci Code and United 93 lined up for on-demand digestion. Whether or not any of it will be in tasty HD is not yet known but we’ve got our fingers crossed.Also getting in on the act is ITV, which has announced a subscription free broadband service for March. All four ITV channels will be streamed via your PC although as with the regular third channel, you’ll have to put up with ads invading your watching.Bag yourself a spot on the sofa and chuck out the TV guide.

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Contact: Tiscali Related links: ITV Related stories: Sky: on-demand on its way