We could almost hear the Funeral March in the background. Toshiba's been telling tech reporters about its decision to finally give up on HD DVD.
Blaming the industry rather than consumers, it admitted that Warner's decision to switch to Blu-ray was the final nail in the coffin. At the time it caused the HD DVD consortium to call off its CES party and launch one final assault of price cuts and PR.
All for nothing, though. In the end Tosh revealed that it had shifted 700,000 players around the world – that's a lot of early adopters feeling distinctly miffed. It's promised, though, that all owners will get full support for their now defunct kit.
It's also hinted that it could at some point swallow even more of its pride and make a Blu-ray player. Deputy general manager Olivier van Wynendaele said Toshiba was "still reviewing the strategy for our laptop range" and there would be a "strategic announcement" on players in the future.
Meanwhile you can pick up an HD DVD player for a bargain £80 now. Anyone? No?