Bean counters at Toshiba have today revealed the true cost of getting their backsides firmly spanked by Blu-ray in the HD wars, with losses clocking in at a staggering £330 million.
That’s actually less than was originally predicted, with some financial whizzes predicting the Japanese HD DVD players would come out of the hi-def face off down half-a-billion big ones.
It comes hot on the heels of US retailers including Best Buy and Circuit City offering gadget loving unfortunates packing the tech gift cards and the chance to trade in their now useless kit for something a bit more worthwhile.
There’s no news yet on whether UK shops are planning to go all American on us and get generous. But with only a million units shifted worldwide, don’t hold your breath if you backed the red corner.
Now the war’s all done, it’s just a case of choosing your Blu-ray deck and kicking back.