After the disaster that was CES the HD-DVD crew have clearly had revenge on their mind. Slashing some Blu-ray tyres may have been more tempting, but Toshiba has instead taken a knife to the price of its hi-def players.
The entry-level HD-EP30, our Gadget of the Day on Monday, has had at least 30 notes taken off its price. As of today the EP30 will be ‘below £150’ and the higher-specced EP35 will be ‘below £250’. Judicious shopping around will no doubt improve on those prices, and possibly result in you being paid to take one.
The announcement didn’t mention price-cuts to Toshiba’s older HD-DVD players including its flagship HD-EX1, but we’ve already spotted this for £200 less than the £650 launch price.
To put the prices in context, Tosh’s own upscaling, non-HD-playing SD-370E is available for around £100. So for an extra £50 you get a full 1080p player, which also handles a hi-def format that shows signs of hanging in there for some time yet. Bargain!
Toshiba HD-EP30, HD-EP35
Price: £150, £250
On sale: Now