Tag Heuer joins the mobile rich list

Caviar-munching phone addicts are having quite a week of it. First Prada takes time out from making oh-so-expensive handbags to unveil its new mobile,

Caviar-munching phone addicts are having quite a week of it. First Prada takes time out from making oh-so-expensive handbags to unveil its new mobile, and now Tag Heuer is about to put down its watchmaker tools and do the same.Rather than merely stamp its red and green embossed name on any old handset, it's jumped into bed with French mobile designers Modelabs.Optimistic mock-ups have already surfaced online featuring a Tag watch with a completely digitised face performing all the features of a modern mobile. They might not be far off if previous Modelabs concepts like the Yo-Yo (pictured) are anything to go by. Even so, our money is on a more conventional phone made with trademark brushed steel and, no doubt, a price 'Tag' to match.Rumours are it could be out as soon as March. Don't set your watch by it.

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Tag Heur mobile Price: £TBA On sale: TBA Contact: Tag Heuer Related stories: LG's Prada just wants to be touched