Steve Jobs talks Apple TV: 'We failed, so far'

 There's a remarkably revealing interview with Steve Jobs, the notoriously secretive Apple boss, over at Fortune.com.Surprisingly, Jobs admits th

There's a remarkably revealing interview with Steve Jobs, the notoriously secretive Apple boss, over at Fortune.com.

Surprisingly, Jobs admits that Apple TV has been a failure. He tells Betsy Morris "Everybody's tried to make a great product for the living room. Microsoft's tried, we've tried -- everybody's tried. And everybody's failed. We failed, so far." However, he goes on to say that the addition of movie downloads may yet turn the Apple TV's fortunes around: "Will this resonate and be something that you just can't live without and love? We'll see. I think it's got a shot."

Elsewhere in the wide ranging interview, Jobs reveals that he scrapped the original iPhone after a year's work: " I came in one Monday morning, I said, 'I just don't love this. I can't convince myself to fall in love with this... And we pushed the reset button. It was hell because we had to go to the team and say, 'All this work you've [done] for the last year, we're going to have to throw it away and start over, and we're going to have to work twice as hard now because we don't have enough time.' And you know what everybody said? 'Sign us up.' 

Less surprisingly, Jobs remains tight-lipped about future product releases - but it's still worth few clicks. You can check out the interview here - and there's a more salacious article cheekily published by forbes at the same time, probing the issues he won't talk about: parents, cancer and (at distressing length) stock options.  

And don't forget today is iPhone SDK day!