To the victor the spoils – and to us these two new Blu-ray spinners, the S350 and S550.
Bedecked with suitably partisan blue fascias, the new Sonys bring with them features, including Bonus View (think picture-in-picture, so you'll be able to see a director as they give their commentary). In too goes BD Live for downloading extra online goodies to a connected USB drive.
Both will handle full 1080p and cinema-rate 24p output with aplomb, and perform HD DVD's trick of upscaling old DVDs to lush 1080p. Meanwhile your home cinema set-up will be indulged with 7.1-channel Dolby TrueHD decoding.
The chunkier S550 adds built-in DTS-HD High Resolution and DTS-HD Master Audio decoding, as well as 7.1 analogue outs. It also gets 1GB of storage to justify the modestly higher price-tag.
They're both some way off launch, so don't hold out much hope of getting your paws on them before the autumn. Hopefully your HD DVD collection will stretch 'til then.
Sony BDP-S350, S550
Price: £TBA ($400 and $500 in US)
On sale: TBA