Sony is putting the moves on the digital SLR market with a new system known as the Sony 'a' – pronounced alpha – mount.
The maker of our much-loved Cybershots reckons that ‘inheriting the legacy of the Konica Minolta mount system’ will give Sony’s first ever foray into SLRs the edge over competition.
Alpha’s already well known in Japan as a Minolta brand, so it won’t take too much of a leap of imagination to jump ship to the Sony camp when the new SLRs come out. Indeed, if you’ve already got lots of Minolta kit, you’ll have access to the company’s existing top-notch lenses.
Of course, all this business is merely a branding exercise - Alpha is not an actual DSLR but rather the umbrella beneath which impending models will shelter – and we’ll have to hold tight for product news of a more concrete nature. What’s exciting is that this is virgin territory for Sony, and we’re keen to see the results.
Our guess is Sony will use the new alpha digital SLRs to beat the Cyber-shot R1’s (pictured above) 10.2 megapixels. We certainly hope so - if you could see us now, it wouldn’t be a pretty sight: we’re all salivating over the notion like a bunch of rabied squirrels by a forest lake.
Sony is currently providing support and repairs services for existing Konica-Minolta punters. If you need a helping hand, click here.