Okay, spare us the lecture. We know size isn't everything. And yet... we can't fail to be impressed by the gleaming '13.6 megapixel' sign etched into Sony's wee W300 (pictured).
It is, say Sony, the highest megapixel tally of any 'ultra' compact, pipped only by Sigma's less pocketable DP1 with its 14mp.
As well as a resolution to make last year's models weep, the W300 packs a 3x zoom and Sony's latest smile-capturing technology, designed to instantly snap the shutter the moment a grin is detected. The five-shots-a-second burst speed is impressive, and it packs Super SteadyShot to banish blur.
Meanwhile, on another track, running a different but equally important race is the H50 superzoom, with an ultra-close-up 15x zoom and 'only' 9.1mp. It's aimed at action and sports shooters with a speedy 1/4000 sec shutter speed, long-distance flash (not yet an Olympic sport) that illuminates up to 55ft away, and ultra-fast focusing.
Taking notes from Sony's Alpha 350 DSLR, it also gets a tilting screen for overhead snaps and screw-on lenses to increase its range even further.
Both will make it across the finish line in May. No word on prices yet.
Sony Cyber-shot DSC-W300, DSC-H50
On sale: May