Sony hasn't been in a hurry to launch their first OLED TV, the XEL–1, here in the UK. And now we know why. The 11in TV is set to cost a monstrous £3,489, twice the price of the bedroom telly in the US.
The 3mm box was first seen at CES way back in 2007 and started going on sale around the globe last year. But with a price tag that's sure to make even the most well–paid Premier League footballer baulk, it's unlikely many will be making their way out of gadget emporia here in the UK.
OLED tech has been big news since it first burst onto the scene two years ago. The super thin TVs have contrast ratios of a massive 1 million to one and look stunning up close. Sony and Samsung have both got bigger models in the works, but with this 11 incher costing so much, we dread to think how much we'd be asked to front up for a 27in version.
We can't say this is the wisest move in a recession, but as peeks at the future go, it doesn't get much better. If you'd rather save three grand than spend it on a tiny TV, then go straight to out guide to surviving the recession.
Sony XEL–1 OLED
On sale: Now