Sony is planning an app store of its own and 50 developer studios are already working on "new kinds of games and applications" for the PSP and PSP Go.
The move makes a lot of sense in the wake of the digital distribution only Sony PSP Go handheld but there's no news yet of when the service will lauch.
Sony's plan is to provide the same kind of super-quick, casual games featured in the iTunes App Store as well as more practical apps. Subatomic, developer of the iTunes App Store hit tower defense game Fieldrunners is already developing a PSP-exclusive title and a host of other game creators are already hard at work.
The games for the new platform will be small enough to download via WiFi, weighing in at about 20MB each, and should take less than a minute to download with a good connection.
Unlike Apple, Sony has not made the development kit for the new service free. It says this is because it wants to keep the platform "professional". Well, you wouldn't want to be like that amateur Steve Jobs would you?
What games would you like to see in the PSP app store? For our money, we'd like Fat Princess: A Fistful Of Cake to make it in there.