Sony has launched its latest Blu-ray offering in the shape of the BDP-S360, an entry level Blu-ray player for those looking for 1080p on a budget.
Full HD picture quality is backed up by full 7.1 surround sound via an AV reciever, and any bog standard DVDs you've got can be intro'd to the world of HD as well, with Sony's Precision HD Upscaling technology.
The BD-Live feature is also thrown in on the BDP-S360, meaning you'll be able to download and stream bonus content for your Blu-ray DVDs, including additional scenes, trailers, movie-based games and any other goodies they might have piled on.
With a pretty speedy start-up time of six seconds, the player packs Bravia sync technology so you can control all your Sony Bravia kit with one remote, and Sony's Precision technology too to help keep your scratched discs playing.
Sony has also outed its HT-SS360 and HT-FS3 surround sound systems, which are of course "perfectly matched" for the BDP-S360.
We're waiting for news on pricing and availability for all of these new releases, but if you're in the market for a new Blu-ray player and need a bit of a hand, be sure to check out our Top 10 list for what we think