Live gigs can be distracting, what with all those ambient light effects and fellow gig attendees pushing and shoving to get to the front.
Sony Ericsson has a solution though, by coming up with a way to provide a live music experience, but not in the traditional sense.
It has formed an alliance with Friendly Fires to plunge 200 of the gig loving public into complete darkness for the ultimate music experience and to provide a unique slant on listening to live music.
The idea behind the aptly named Pitch Black gig is to heighten the senses of the audience and therefore increase their listening experience.
Friendly Fires, who will be equipped with night-vision goggles, are promising a set that features all the classics, but with a few tweaks to ensure they have the desired effect when played live to an effectively live audience.
Information regarding the intimate gig is all very hush hush at the moment, as the gig is being held at a secret location on 15 June. And you won't be able to purchase tickets - the only way to be in with a chance of attending this completely unique gig, will be via various media competitions and a dedicated MySpace channel which goes live on 1 June.
Tell us what you think below? Would you go to a live gig in complete darkness?