Sony Eric opts for the simple life

Following the Vodafone Simply line of easy peasy no frills mobiles, Sony Ericsson has whipped up its own Dad-friendly phone, the J100. This dual band

Following the Vodafone Simply line of easy peasy no frills mobiles, Sony Ericsson has whipped up its own Dad-friendly phone, the J100.

This dual band mob is a good choice for those tormented individuals who can’t bear the burden of choice - if all you want to do is text and call and nowt else, then the J100 is for you.

The phone is a simplicity seeker’s dream; one click navigation and icon menus let you get to all the functions with minimum fuss. You just press up to adjust the sound, right to set the alarm, down to get to your phonebook, left to start writing a message and ‘in’ to access the menu. Sounds like most phone shortcuts to us, but we’ll wait ‘til we’ve tried it.

The J100 does, however, set itself apart from its peers by virtue of being the tiniest model in the whole Sony Ericsson range. Normally, entry-level phones - seemingly designed under the assumption that those who like simple phones have sausage fingers and a propensity to misplace small items - are a little meatier. But even though the J100 boasts an extra comfy large keypad, its girth is that of a wafer mint.

The J100 also flaunts a 65K colour display which ain’t half bad for a phone aimed at the ‘don’t frighten me with your technological ways’ market. Other useful extras include – brace yourself - alarm clock and calculator.

The Sony Ericsson J100 will be a cheap addition to the entry-level range – pricing’s not yet confirmed - and will be available in the second quarter of this year in a dashing Polar White and a sultry Twilight Blue.

Just in – the K610 skinny 3G mob

Also on the cards for the second quarter is the K610, unveiled at 3GSM Congress in Barcelona today. This slender 3G phone could, at 92g, pass for a 2G. It may only be 17mm thick but it packs in (amongst other things) a 2MP camera, media player, video streaming and Bluetooth connectivity.

The K610 comes in Evening Red and Urban Silver. It may not be as light as the J100, but if you aren’t ready to get in on the ‘slow’ craze just yet, it may be your man. We’ll have more on it as details emerge.

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