The company has said it will be adding a 3D compatible Bravia LCD TV to its range in 2010, which will be capable of reproducing full 1080p HD 3D images without the need of any stupid glasses.
To complement this, Sony will also be putting its 3D efforts in to its other products, such as Blu-ray, VAIO and PlayStation 3, producing everything from 3D movies to 3D games.
Elsewhere in Bravia, Sony also announced two new full HD TVs with integrated Freesat, and a portable 19-incher as well.
The W5810 and Z5800 will allow users to access over 140 free TV and radio channels with 70 hours of free HD TV, while the S57 is being aimed at bedroom and kitchen viewers, and features a curved design with a choice of colours.
There were no dates or prices announced for this trio, but we'll be sure to keep you in the loop with anything we get.
Be sure to check out our live blog of the Sony Press Conference at IFA for all the news Sony had to announce, and a lovely picture of Mic Wright in 3D specs.