Sony announces first alpha DSLR

Two months after announcing its new DSLR sub-brand called ‘a’  – or ‘the artist formerly known as alpha’ – Sony has announced the stable’s first

Two months after announcing its new DSLR sub-brand called ‘a’  – or ‘the artist formerly known as alpha’ – Sony has announced the stable’s first snapper.

The ‘a’ 100 is an entry-level model capable of 10MP shots and uses the Konica Minolta digital single lens reflex tech that Sony bought last year.

As expected, Sony is promising a choice of twenty such ‘a’ lenses by the end of this year, including a range of top notch Carl Zeiss beauties.

But what of the camera itself? It seems to have an emphasis on user-friendliness to help the nervous novice, with ‘Super Steadyshot’ tech to help compensate for hand shake, and anti-dust protection to protect it on your Sahara trek.

Beneath the professional-looking black skin lies a BIONZ image processing engine, which it promises will decrease image noise and help reproduce natural colours.

A 2.5in, 230,000 pixel screen should help you through the camera settings menus, and there’s a built-in flash to help put some light on your shadowy subjects.

We’re a tad disappointed that the newbie doesn’t beat the Cybershot R1’s 10.2 megapixels, but the ‘a’ 100 promises to be the first of many DSLRs that will be taking on Canon and Nikon in photo-shoots at dawn.

The July-due camera doesn’t yet have a price, but it’s expected to sell for 100,000 yen (£480) in Japan for the body only, which puts it at the lower end of the market. We’ll update you as soon as we get the UK price.