Slim shady talks

The RAZRwire is, as you can see, a seamless combination of Oakley sunglasses expertise and a Motorola Bluetooth widget hanging from one of the arms. I

The RAZRwire is, as you can see, a seamless combination of Oakley sunglasses expertise and a Motorola Bluetooth widget hanging from one of the arms. It's not coming to market until later in 2005, so we can't tell you whether it is any good, nor how much it will be. What we can do is talk a small amount of toot about the industry.The RAZRwire is another example of a tech company getting in bed with a freesports company; the kind of cool coupling that has already given birth to the O'Neill MP3/Bluetooth Hub jacket, Oakley Thump MP3 sunnies, and Burton iPod-packing jacket and backpack.Curious, though, isn't it? It's a relatively small market to enter into, even with snowboarding's massive growth, and the undeniable cool factor of skating, surfing, biking, etc. Meanwhile, in the football industry where merchandisers regularly talk in figures that would break a snowboarder's will to live, they're getting excited about a boot with slightly differently shaped studs than the previous version of the same boot. Or yet another football that claims to be rounder than mathematically possible.Standing firmly on the freesports side of the chasm, I'm not willing the gap to the football side to grow smaller. But I see the tech company airships hovering, and I can't help but wonder.Any thoughts out there? Click on Reader's Comments below and let us know your views.Oh, and Oakley