Sky has just put a big sticking plaster over its achilles heel.
Today the satellite giant that brings us Sky Movies and Andy Gray coughed up £211 million to buy Easynet, a businessy internet service provider.
It's a big deal for Sky, which was fast realising it'd be left behind by the on-demand TV and movie services you can now watch on HomeChoice, NTL and Telewest. Sky hasn't actually promised to do on-demand, but it's a given considering it already does 'nearly' on-demand via Sky Movies.
There's no news yet on when to expect the launch of Sky Broadband or what speeds to expect. As Easynet already offer 8Mbps, however, you can expect a fairly zippy broadband offering in the pipeline.
Where next year's SkyHD box (pictured) fits into all of this is also unclear, though the machine's USB port means Sky could potentially flog a Wi-Fi widget that'd let the box connect to your home network wirelessly. We live in hope.
You can see Sky's high-def channels for yourself at the Best of Stuff show running 4-6th November in London.
On-demand movies on-the-cheap