Sky has been left fuming this morning after pesky regulator Ofcom announced plans to force the broadcaster to share its prized pay TV channels, including Sky Sports and Sky Movies, with rivals.
Unless Sky's legal eagles manage to overturn the decision, it would mean other platforms such as BT Vision and Top Up TV would soon be able to offer Sky's range of live Premier League football and blockbuster films for a regulated price. The good news for us is this could apparently be up 30 per cent lower than what it currently charges.
Ofcom doesn't think the move would necessarily hurt Sky's revenues, claiming that making its channels more widely available would actually boost profits – and the small rise in the company's share price this morning suggest it might be right. But Sky's exclusive content, particularly the Premier League football, has been the key to getting it into over 9 million homes in the UK, and that number would surely fall if its golden goose are allowed to fly off to rival broadcasters.
What do you think of Ofcom's decision? Let us know in the comments section below.