OnePlus has revealed the OnePlus X - a not-quite-flagship smartphone which puts design before pure specs.
The Chinese company has gone to great lengths to promote the design and material of its new handset, and it'll be available in two models.
The OnePlus X Onyx has a black glass backplate with metal edges, and it’s the thinnest and lightest handset OnePlus has made, weighing in at just under 140g, and measuring 6.9mm thin.
There's also a hardened, scratch-resistant X Ceramic version which replaces the glass rear with, well, ceramic. Both models feature OnePlus' rather handy Alert Slider for customising notifications, and there's a 13MP camera on the rear with a snappy 0.2 second phase detection auto focus.
An 8MP front-facing snapper takes care of selfies, while the innards pack in a Snapdragon 801 processor and 3GB of RAM.
Screen-wise, we're looking at a 5in, 1080p affair, and it's an OLED panel too - a first for the company - which should result in bold colours and true, deep blacks.
Running the company's custom OxygenOS (based on Android 5.1.1), the glass X model will be available on 5 November for a reasonable £200.
The ceramic model will hit shelves on 24 November, but will be limited to 10,000 models across Europe and India, and will set you back a little more, at £270.
Somewhat annoyingly, you still need an invite to purchase both versions, with a different invite required for each one.
Stay tuned for our full review of the OnePlus X.