It's a tough life being an LCD these days – you can't just have a smart face and some HD connections and hope to get noticed. You need hidden depths too, like the huge built-in hard drive on Sanyo's new flatscreen.
Somewhere in the Y:TV's frame there's 160Gb of storage, which you can load up with Freeview programs picked from the 7-day Electronic Programme guide (EPG).
The canyon of storage is a particularly impressive feat when you consider the telly's slight form and clean lines – it's one of the best-looking flatscreens we've seen this year.
If you're a compulsive re-decorator, you can also replace the removeable surround with different coloured versions, and a stand (shown above) is available separately.
Underneath its chameleon skin there's also plenty to keep sofa-bound telly zealots happy. Its HDMI and component innputs make it HD-ready – no self-respecting LCD would dare not to be these days – and its also has Timedomain speakers which create the impression of surround sound.
The Y:TV – codenamed CE32LDY1 – will be hitting stores in early May, although there's no price as yet. Look out for an update here and on Sanyo's site soon.