So it comes as no surprise that they've allowed mobile mavens Sagem to stick their name to this, the Porsche Design P9522. It comes with plenty of decent features to match its sharp looks, with a 5Mp snapper, 2.8in screen, GPS, Wi–Fo and even a fingerprint reader.
Apparently though, any swanky geezer who fancies laying out the hefty €600 price tag won't get 3G for his trouble. It's like the original iPhone without all the hype.
UK pricing and release dates remain a mystery, but you can bet it won't come in below £500. If you're rich enough, maybe plump for the Tag Heuer Meridiist instead.
Porsche Design P9522
On sale: TBA