The new service will go up against Apple's App Store. Nokia's Ovi and Android Market. You'll be able to grab apps on any of the newer BlackBerrys, including the full touchscreen Storm.
The store hasn't launched yet, but you can register your interest at the official site or sign up to work on your own efforts if you fancy yourself as a developing whizz. To buy apps, you'll need a PayPal account. Paid for apps will kick off at £2.59, significantly higher than Apple's online shop.
Of course, there will be freebies, doubtless including the Facebook and Twitter apps that are already up for grabs.
For more BlackBerry goodies, check out our in–depth review of the BlackBerry Storm now.
BlackBerry App World
Price: £From free
On sale: TBA