Yes, now Apple’s most wanted joins leaf blowers, paint strippers and DVDs in the realm of rental. Following huge success in Germany, Erento.co.uk has opened its digital doors on UK shores offering everything from Ferraris and bouncy castles to rent-a-mob crowds.
But it’s not cheap; to rent the winner of Stuff’s Cool List 2007 will set you back either £30 per day or £100 per week – ouch. With charges like that, we dread to think what the late fees are like.
Erento iPhone rental
Price: £30 per day, £100 per week
On sale: Now