You get a massive 40 hours of listening, with 30 station presets, an input for your MP3 player and even Pure's own ReVu tech so you can pause and rewind live DAB radio. You know, just so you can relive that moment on 5 Live when Liverpool fluke it through yet another Champions League qualifier. Oh the joy!
The best bit though is the price. At just under £50 it's a steal compared to the heftier radios out there and gets the job done just the same. Still, we have to say we've only got eyes for the Evoke Flow. It'll come in white, black and pink and is due to hit shelves next month.
And just to add to the goodwill, they've also outed their first iPod dock, the i10, that'll let you listen to your 'Pod through your radio. It only costs £30 and comes in black and silver. A steal, we think you'll agree.