Pure Music to start caching in January

On the eve of its launch, we uncover Pure’s plans for for its music streaming service in 2012
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When we went hands on with Pure Music last month, our only real quibble with the fiver a month music streaming service was that it couldn’t cache music for off-network listening. But as the service prepares to go public (this or next week), Stuff can exclusively reveal that Pure will be launching caching in January.

The service will remain half the price of market-leading Spotify, though if you want caching goodness you’ll have to dig for the other half of a tenner each month to add the perk. While Spotify has put all its streaming eggs into an app development platform, Pure is sticking to its guns by helping the “passive massive” buy music heard on the radio.

Pure Tag uses Shazam to let you tag tracks in realtime, then buy them as a download. It’s a two-click process that Pure feels will strike a, ahem, chord with people having trouble throwing out their vinyl.

Expect Pure Music to launch in the next week for a £5 monthly sub, with caching to follow in the second half of January at £10 per month. You can find out all you need to know about Pure Music here. Dare we hope for some sexy new DAB hardware to spend our savings on? We’ll keep our fingers crossed.

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