Sony's UK head honcho has lifted the curtain on the PS3's UK price, telling Eurogamer it'll cost £425.
We've had a chat with Stuff's gaming sources, and that price tag figure sounds about right for the 60GB version's 17th November launch.
By comparison, the US will be paying $600 - around £320 - and our European cousins will be coughing up just over £400 in Euros.
There's also a cut-down version of the high-def console, which loses the HDMI socket and only comes with a 20GB hard drive. Pricing's still unknown for this budget option, and Sony's remaining schtum.
As Tom Dunmore, our man at games show E3 said on last week's podcast, 'get the 60GB one!'
PS3 gets price and launch date