Play.com offers iTunes-baiting DRM free downloads

Look out iTunes, Play.com has just announced that it is launching a DRM-free download store... and the MP3s are cheaper too Another day, another n

Look out iTunes, Play.com has just announced that it is launching a DRM-free download store... and the MP3s are cheaper too

Another day, another nail in DRM's coffin – Play.com has just announced that it will supplement its CD offerings with DRM-free digital tracks to download from its store.

Named PlayDigital, the store will offer over a million tracks DRM-free tracks at launch, from major EMI, as well as many indie labels. What's more, it hopes to "challenge iTunes" by offering them at cheaper prices – 65p-70p for a single track, while albums would be individually priced to undercut iTunes.

Although EMI is the only major to sign up so far, I've been told that Sony, Universal and Warner Brothers wouldn't be far behind, putting them on a par with Amazon.com's MP3 download service – reportedly heading our way "later this year".

iTunes already offers (more expensive) DRM-free downloads from EMI, while 7digital and eMusic both have good DRM-free offerings. Once the other majors sign up and Amazon hits our shores, it looks like locked-down music will be a thing of the past. Yes!