You can sell tickets at whatever price you see fit, but buyers won't have to pay anything on top of that, meaning everything is sold at face value. A site with no hidden costs? Happy days, eh?
And to make sure no dodgy touts cream money off the top and don't send you your tickets for that questionable Bluetones gig, Play is ensuring no one gets their money until seven days after the event.
It won't just be gigs either. Play says you'll be able to get your hands on tickets for theatre, comedy, attractions and football matches. There are currently over half a million available for you to snap up already.
Price: £dependant on ticket
On sale: Now