Play it again, Samsung

What's that sound? Why, it'd be the noise of the Samsung E720 hurling itself onto the music phone bandwagon before it leaves town, of course...

So, we've had the Sony Ericsson W800, the Nokia N91 and buzz on the iTunes phone. Now meet the E720, Samsung's MP3 moby. As the eagle-eyed will recognise, it's basically the E700 with added play buttons and a 1MP cam.

Unfortunately, its MP3 moby credentials leave a lot to be desired, simply because it's got bugger-all memory to store tracks. There's no memory card slot and it only has 88.5MB of storage - about one album's worth of music at a high bit rate - which Samsung has the cheek to describe as "high capacity memory". High capacity in 1990, perhaps...

Anyhow. It'll play MP3, AAC and AAC+ and will transfer files via USB. The 1MP cam, Bluetooth and cute looks mean it's worth a look when it launches this summer, even if it is a very lacklustre music mob. Fingers crossed, the 3GB SGH-i300 will follow soon after.