Plastic Logic ebook reader – an Amazon Kindle killer?

Boffins (as tabloids demand we call them) at Cambridge University have developed an ebook reader with a screen so thin it can be rolled up. According

Boffins (as tabloids demand we call them) at Cambridge University have developed an ebook reader with a screen so thin it can be rolled up.

According to its makers, Cambridge Uni spinoff firm Plastic Logic, the new ebook reader uses a flexible screen 0.25in thick. They plan to launch it in the US by early 2010.

Despite the Plastic Logic ebook reader's seriously futuristic specs, its makers predict that it will compete with the Amazon Kindle on price.

The 8.5x11in touchscreen can apparently go two weeks without charge and only draws power when the image is been changed.

The Plastic Logic ebook reader is going to be aimed at newspaper readers. The plan is to allow users to download a copy of their chosen title at any time for a subscription similar to the price of a printed version.

But while the flexible tech sounds seriously exciting, the Plastic Logic ebook reader is currently restricted to black and white text. Images have no yet been mastered and it may be at least two years before it can handle colour.

Could a flexible ebook reader be the thing that converts your from old school paper books and magazines? What about that old book smell or the feel of newspapers? Let us know below.

(via Information Week