During the Philips press conference yesterday, a Philips spokesperson claimed that "3D TV is the ultimate dream for consumers". Following Sony's 3D TV announcement and Panasonic's 3D TV dream, it seems that everyone is adding an extra dimension.
Unlike Sony and Panansonic, Philips seems to be favouring a strereoscopic approach, rather than active shutter glasses – do we sense a format war approaching?
As yet though, the Philips Cinema 21:9 is still in prototype stage and other devices such as 3D Blu-ray players are promised once there's enough "consumer demand".
What do you think? Are you going to board the 3D train? Let us know below...