Fresh off the Philips Factory Express we've just taken delivery of a big box of deets on the new Ambilight LCD TVs.
Due to arrive in UK living rooms in June, there'll be 32, 37, 42 and 47in models available for those who like a bit of ambient illumination with their weekly dose of unimaginative swearing on Gordon Ramsey's, The F Word.
Of course there's the obligatory telly tech crammed in: 100Hz Clear LCD processing, the Perfect Pixel HD engine and a Perfect Contrast system. But what does that mean for the pictures you'll be getting?
Well the response time has been chopped down to 2ms, which should kick motion blur into touch, while the Dynamic Contrast aims to make blacks blacker than a Spinal Tap album cover.
We've primed the sofa and drawn the curtains for a good movie marathon so check back soon for the full review.
Philips 9600 Ambilight
Price: from £999
On sale: June