By using crafty compression it can squeeze 1080i or 720p video onto standard DVD with almost as high quality as proper HD discs.
Now Panasonic's taken its DMP-BD30 and added a DivX badge to create the DMP-BD30EG/EE - the first DivX capable Blu-Ray player.
PS3 owners have been enjoying DivX capability since December but this is the first officially supported spinner. The upcoming DMP-BD50 will also be getting the same treatment.
Course, anyone who knows their way round a BitTorrent will know that DivX is often the bootlegger's format of choice. Not that we could say anything about that.
On sale: April