If you can't beat 'em, join 'em, seems to be the message from Palm. Executive Chairman Jon Rubenstein today demonstrated a Palm Pre synching with iTunes and iPhoto on a Mac.
The touchscreen smartphone, which launches here in the US next Wednesday, appears to 'trick' iTunes into thinking it's an Apple device, and is able to download music, videos and images - although it can't play files secured by Apple's FairPlay DRM.
Speaking at All Things Digital's D7 conference in California, Rubenstein insisted that consumers should be able to listen to their purchased tunes however they wanted to. Palm investor Roger McNamee added: "As a generalization, everything you're used to in an iPhone will be in the Pre as well. And if it's not there initially, it will be there soon."
Here's a link to a sporadically amusing video starring Rubenstein and McNamee, satirising the pre-release hype around the Pre. Apparently it contains alien technology and can cure rickets.