Olympus invites rough and tumble

Olympus has gone crazy this week, showcasing nearly a dozen new cameras and whetting our snap-happy appetites with the stylish µ (Mju) range. There a

Olympus has gone crazy this week, showcasing nearly a dozen new cameras and whetting our snap-happy appetites with the stylish µ (Mju) range.

There are three Mju models in the pipeline – the 700, 720 SW and the 810. They’re all sleek, high quality models, but the deceptively rugged 720 held our gaze.

The 720 SW is designed for rough handling. If you’re into extreme sports or are just fairly crap at looking after things then this tough cookie is for you.

It’s shockproof to Military Standard – that’s 1.5m if you have a habit of dropping things. It’s also waterproof to 3 metres and with the optional PT-033 underwater case will withstand depths of up to 40m. A few of the camera’s 24 scene modes are specifically for underwater photography so you’ve got no excuse not to get this bruiser wet.

It also has a 7.1 million pixel CCD, a 3x optical zoom and Olympus’s Bright Capture Technology – which makes the 6.4cm LCD screen 400% brighter than your average LCD and also reduces the need for flash in low light.

The 720 comes in pink, blue or silver (as pictured above) and will be available from March for £300.

As for the other Mjus, the 700 has pretty similar specs to the 720 SW, but without all the hardcore bits – it’s weatherproof not waterproof so don’t chuck it around, it’ll break. Being a mere mortal of a camera it’s a little cheaper at £230. The 810 is slightly pricier at £330, but with an 8MP image sensor it’s gonna be.

For more information about the new ranges visit Olympus' website

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