O2 U-turn on unlimited iPhone use

O2 will allow iPhone customers to use their new gadget on the internet as long as they like – and not to the limit of 200MB as it previously ann

O2 will allow iPhone customers to use their new gadget on the internet as long as they like – and not to the limit of 200MB as it previously announced.When O2 trumpeted the news it was to offer the iPhone, exclusively, in the UK, the phone giant said net use on the surfing-junkie handset would be unlimited. Only, ‘unlimited’ actually meant ‘limited’. The people were not happy.“People don't speak in megabites and customer feedback has been that if we say unlimited, it should be unlimited,” Sally Cowdry, marketing director, O2 UK told Stuff.tv.“We shall be lifting these limits so that our original intention – for you to use your iPhone to your heart's content – is what it's all about with no confusion or distraction.”The 200MB limit was the equivalent to 1400 web pages, according to O2. Cleverly, this was known as ‘O2’s fair usage policy’ – set up to stop customers downloading the whole internet on their first day with the iPhone.Naughty O2. It’s better to admit these things and get on with it, we say. Now we can surf until we run our iPhone batteries into the ground.EssentialsApple iPhonePrice: £269On sale: 9 NovemberContact: O2Related stories:Stuff guide to the iPhoneNews: iPhone hits the UK