O2 punters can access the store via the O2 Active store, where there’ll be able to grab tracks for a rather hefty 99p per track just by clicking on an artist's microsite.
Ringtones are set to cost a frankly colossal £3.50, with vids clocking in at £1.50. Album's aren't available as yet. There’s that 3G premium price tag rearing its head again.
We’ve just had a sneak peek and have to say it works pretty sharpish. O2 says it hasn't got any plans to hook up with more major labels at the moment, leaving this as a bit of a white elephant for now. Still, at least Sony BMG have got Springsteen signed up. Excuse us while we go and snaffle ourselves a few Boss tracks for this evening's commute.