Goodbye 3's SeeMeTV and O2's eerily similarly-titled LookAtMe. From now on there'll only be one repository of mobile video miscellanea for both networks.
It's to be called EyeVibe and is all set to become the country's biggest mobile video community – a place to share 'hilarious' clips of children walking into windows and dogs being startled by their own farts.
Like YouTube, EyeVibe will also be dolling out cash for the most popular clips, and you'll be able to vote and leave insightful comments for others to find.
We're off to upload our back catalogue of Stuff vidcast out-takes. We're going to be rich! Rich, we tell ya!