In the future, the next time you're downing espressos at Caffe Nero you could be listening to tunes of your choice instead of the usual shop muzak.
That's exactly what's happening in Finland right now, as part of a mobile music streaming service called CoolZone. The service is the fruit of Nokia's tech grunt and EMI's artists, and it allows anyone with a Nokia phone - old school Series 40 or smartphone Series 60 - to stream music via Bluetooth.
Helsinki-based Finns will also be able to download ringtones, wallpapers, top 10 lists and discount coupons for local record shops. During CoolZone's trial period all downloads are free.
To begin with, the experiment's taking place in three music shops and three cafes across Helsinki, and EMI's only offering two artists in the shape of Stokey charmer Robbie Williams and Finnish rawkers CMX. EMI says the number of participating artists is expected to grow and that - although nothing has been officially announced - it'd like to bring the service to the UK.
The tech behind CoolZone works using a small Nokia app that you download to your phone first. Although it streams music via Bluetooth at the moment, Nokia is going to add Wi-Fi support shortly because - in its words - 'more phones will offer WLAN' in the future.
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