Nintendo won’t be holding an E3 press conference this year

Manufacturer will eschew the big stage for the first time ever, concentrating on small, private events instead

Nintendo has revealed that it will not be taking to the E3 stage with a grand press conference this year, instead concentrating on smaller, more private events at the show instead.

Nintendo has held a large press conference at every E3 since the expo began in 1995, but company president Satoru Iwata revealed today that this year it is instead “planning to host a few smaller events that are specifically focussed on our software lineup for the US market.” He also said that Nintendo is investigating “ways to deliver information about our games directly to our home audience around the time of E3”; you could interpret that as a signal that there may be some kind of online video presentation available to gamers.

Is the decision a surprise? Well, Nintendo has said that it won’t be announcing new hardware this year, but then again neither are Sony or Microsoft (Sony has already announced the PS4, while Microsoft will be launching the next Xbox on May 21st). There’s also the fact that social media and online reporting has totally changed the way events like E3 are reported. Where once a large press conference made sense and reports would be written up afterwards, nowadays everything is served up to the public instantly via live blogs and tweets. Holding small, private events means Nintendo can focus on delivering the message it wants. And maintain a greater level of control over what gets out.

[Via Ars Technica]

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