Americans already love their cars but get ready for a whole new wave of autophilia when 4G LTE technologies get piped into the next generation of ng Connect automobiles.
Alcatel-Lucent, Atlantic Records, QNX Software Systems and Toyota have teamed up to produce a prototype Prius that spends as much time in the cloud as it does on the road.
The 'smartphone on wheels' allows passengers to stream and purchase all types of media content to their seats via touchscreens and a mobile broadband LTE of up to 100Mbps. You'll be able to pause a TV show on your home PVR, get in the car and press play to continue watching from the same point.
Passengers will be able to play games with each other, nearby cars or players around the world, send emails, socially network, do a spot of shopping or use any of thousands of apps developed for in-car use.
The driver won't be left out, either, thanks to always-on sat nav features with up to the minute traffic info, over-the-air firmware updates and live access to parking spaces and petrol spaces.
ng connect is still a few years from commercialisation - and there are rival ecosystems out there - but it's hard to deny that cars are the one space that (a few connected sat navs aside) the internet has yet to really revolutionise. Maybe we've just found the real home for Apple's upcoming tablet.