Better 3D graphics than the PSP and superior sound to the iPod. Those are the bold claims being hoisted up the flagpole of Nvidia’s new GoForce 5500 mobile chip, which should find its way into handsets by the end of the year.
But the multitalented silicon star, which has made its debut at this year’s 3GSM show, has been mainly developed for mobile TV services such as those offered by Orange and Vodafone, which Nvidia clearly believes will be the next big thing.
As a result, it’s perfectly capable of playing silky-smooth 30fps video – which should mean no more jerky coverage of Big Brother contestants throwing bins at each other and crying about unrequited love for a poodle named Dolly.
Cameraphones will also benefit, as the powerful processor can cope with anything up to 10megapixel images – a prospect that’s not as outlandish at it sounds when you see some of the hi-res handsets coming through in the Far East. It’s also fast enough to reduce the problems with shutter lag and enable quickfire burst modes.
Given that the current GoForce 4800 is already used in Sony Ericsson and Motorola phones, you can expect to see those two companies heading the pack with this next generation of media mobiles. We’ll let you know the second a real world phone is headed your way.