Sky owns football, and England's big four – Manchester United, Arsenal, Liverpool and Chelsea – rule the Premiership. To celebrate, the powerhouses have got together with Wayne Hemingway to produce this new series of Sky+ boxes.
Designed to hail the top-scoring Premiership clubs of all-time, each box has a unique take on the teams' imagery and emblems, rather than a strict adherence to home colours.
Hence, Manchester United's box has a mix of red, gold and black, with Hemingway reigning in the temptation to add stars-and-stripes in a nod to Malcolm Glazer's arrival.
Arsenal's design naturally includes the cannons and red badge, while the Chelsea and Liverpool boxes go for a much more straightforward use of the club emblems, which Wayne says should have their fans 'rushing from the match to the shops'.
They won't do anything to counter accusations of Premiership elitism, but if you're looking for the technological equivalent of standing at the ground kissing the team badge, look no further.
A box will set you back £99 with free installation, and you can buy one now from John Lewis by calling 08456 049049. More info on Sky's services can be found here.