The Urwerk UR-203 is the latest in a long line of oh-my-god-what-is-that? timepieces from one of the world's most innovative watch manufacturers.
Three rotating multi-faceted columns spin around to show the hour, while "hands" stick out of the columns to indicate the minute on a scale along the bottom of the dial.
Trust us, it's easier to understand than it is to describe.
This being an Urwerk, there's also a "dashboard", which tells you when it needs an oil change and has a Horological Odomoter that keeps track of how many years the watch has been running, up to 150.
The 43.5mm case is platinum with a black PVD coating, and the watch is limited to just 20 pieces.
The price, it's fair to say, will not be worth asking.