Modu's DIY mobile

  In amongst the Nokias and Motorolas of the world, Mobile World Congress also has its fair share of whackier start-ups. One such company is Mod

In amongst the Nokias and Motorolas of the world, Mobile World Congress also has its fair share of whackier start-ups. One such company is Modu, a mobile manufacturer from Israel.Modu has been causing a stir this year with its DIY mobile, the core of which is a tiny handset (above right) with basic menus and and not much more than a four-way d-pad on the front. 'What's to be excited about?' you may well ask. Well the clever thing is that you can dress it up as whatever you want it to be.It's been designed to be used with Jackets that include all the features you'd need to make, say, a music phone; a slim, brushed metal fashion phone (above left) or a pin-striped smartphone.It's also got designs on the rest of your tech with special Modu Mates allowing you to slot your Modu into a digital photo frame, sat-nav or media player.It definitely looks like it could have broad appeal and the idea of changing my phone depending on what i was doing that day is cool, if a little gimmicky. Only problem is: what if you've chosen the smartphone jacket when all you need is a 3.2MP snapper? Alanis Morisette would call it ironic; in actual fact it's just annoying.