First up, their new app store, Windows Marketplace, has been given the official nod, with direct access from WinMo. You'll be able to nab over 20,000 apps from the get go, with only the ones relevant to the device you're packing available, whether it's a Samsung QWERTY model or a HTC Touch Pro.
They're promising that buying and accessing apps on the move will be a breeze. We'll be the judge of that when we get our hands on it later this week.
On top of that, MyPhone has also gone live, offering a complete mirror of your phone online, with contacts, texts, pics and videos all available on the web. All you need is a Windows Live ID, and it costs nothing. At least now when you lose your phone after a skinful you won't need to Facebook everyone.
For more MWC news, keep your eyes trained to the news feed and blog. And remember to check out our hands–on snaps of the Sony Ericsson Idou.