It appears that the idea is for players to be able take control of these "advertars" and receive "compensation" for interacting with others.
To help balance out the concept, players could also receive compensation for interacting with the advertars, but its unclear in either case if this would be real money or in-game rewards.
Currently there has been no announcement of this being put in to practice, but we can't imagine it would be something that would be welcomed by the Xbox community if it was.
Let us know what you think to the idea – would you mind your gaming experience interrupted by advertars?
Via: Ars Technica