As part of its new version of the portable OS (version 6.1) Internet Explorer Mobile will add the ability to check out full-screen web pages and even YouTube videos or Stuff.tv vidcasts with support for Flash and H.264 video. Take that, iPhone.
Other additions include threaded text messaging a la instant messengers, better mapping and guidance through Windows Live Search, and simpler initial setup and Bluetooth pairing.
Windows Mobile 6.1 will be available by the end of 2008 on a whole raft of smartphones including the HTC TyTN II (pictured) and Sony Ericsson's highly anticipated Xperia X1 that had us all salivating at Mobile World Congress in February.
Your move, Apple.
Windows Mobile 6.1
On sale: Q4 2008